Hi everybody! My name is Yawar Ganie, and welcome back to Tristudy.com Today’s topic is How to get traffic on your website 2020 . So let’s go!
At first glance, everything is extremely simple with social networks and everyone has long known: create content, regularly update, share everything interesting with your friends and followers. However, in practice, some companies do it brilliantly, while others, no matter how often they update the content, still do not see any traffic from social networks. In order for social networks to really work for you, and not just exist for a tick, consider the following:
What kind of social networks do representatives of your target audience use? It makes no sense to be everywhere, it’s much more efficient to focus on those social networks that are popular among your real and potential customers. How to find out is described in this post.
Do not be afraid to try something new, perhaps you will open your own additional channel for traffic, if you are already on vKontakte and Facebook, sign up for Pinterest. You can tell your users, for example, what’s going on behind the scenes of your business. General Electric Company uploads fresh photos directly “From the factory floor”. What is your mission, what are your employees breathing, what are their values? This is how the US Army talks about it.
The quantity and quality of friends and followers on social networks matters. If friends are less than a hundred people and they are not very active in terms of comments, reposts, etc., this is hardly a good sign. Use analytical services – for Twitter are described here and here.
Social media content does not always have to be directly linked to your company. So, for example, a specialist in the sale of real estate from Toronto shared that he often writes on social networks about interesting events in the city, the best restaurants, free events and so on. People who want to buy a house are interested in not only articles on the sale of real estate.
Measure the results, observe what works best, draw conclusions, adjust the strategy.
This may raise the question of how not only to attract people to your pages on social networks, but also to convince them to stay there. Different companies resolve this issue in their own way. So, for example, Coca-Cola (more than 73 million friends) on its Facebook page invites you to participate in the Change the World poll, publishes funny photos, etc. McDonalds (about 30 million friends) shares the news of American football. Victoria’s Secret (about 23 million friends) occasionally publishes coupons for free panties. And GAP (about 5 million friends) several years ago even handed out free jeans to friends from Facebook.
- Get Listed in Online Directories.
- Build Backlinks.
- Post to Social Media.
- Include Hashtags in Your Posts.
- Use Landing Pages.
- Target Long-Tail Keywords.
- Start Email Marketing.
- Guest Blog.
SEO brings together many of the tactics described in this article. However, among other things, the main secret here are high-quality back links. You must regularly monitor the link mass of the site, especially if you have a large Internet resource. Concentrate on links from sites with high PR (from 2) and TIC (from 20), authoritative resources .
Do not risk mass purchases of base links that are potentially dangerous for your young site. The most popular tactics here are guest blogging, info graphics, interviews with experts, sponsorship, and article marketing.
An inspiring case about how in 4 months a young Internet project was able to increase website traffic by 3 times (from 10 thousand a day to 40 thousand a day), using just the methods of article promotion, you can read here. On-page An excellent start for a young site will be optimization for the requirements of search engines. Here it is worth paying attention to several points:
Keywords. The list of keywords should be a combination of the most popular words in your field, as well as the less popular, but directly related to your company. Prioritize your keywords, as it’s unlikely to work on the entire list at the same time. Do not forget that promotion on low-competitive queries is also effective. That is, if you sell hair dryers, then do not rush to spend the entire budget on promoting “hair dryers”, try “Philips hair dryers” and even more “narrow” request “philips hp 4940 hair dryer road”.
Title tags, descriptions, meta tags, headings (H1-H4) should be written on each page.Site map is another important point that should not be overlooked.
PPC (Pay-Per-Click) For young sites that do not yet have good in-band traffic, PPC campaigns are an excellent solution. And here the possibilities are much wider than just text ads on Google (and for Russian specialists – on Yandex). Depending on the target audience, the specifics of goods and services, and the budget, you can also use:
Text ads on Google and partner sites (Display Network). Banners on Google and partner sites. Paid promotion of tweets and posts on Facebook. Facebook ads.Teaser advertisement.
Do not forget to constantly analyze the results of campaigns and distribute the budget so that it brings maximum ROI and helps to achieve goals most effectively. note: comment if you need help or something not works for you.